We want to do good. Make a positive change.

Determine a new way forward for the casue of sustainability and eco-consciousness within haircare.


No new plastic in our bottles, caps & nozzles which are all made from 100% recycled plastic.

The packaging is 100% recyclable, including the labels - it really is guilt-free haircare


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We designed our own bottle shape too, investing heavily in
bespoke tooling to minimise plastic use and to optimise transit packing efficiency,
with our bottles nesting perfectly together to minimise the shipping of “air”

We’re a member of the international movement 1% for the planet, and donate 1% of our gross sales each year to great environmental causes,

helping to preserve and restore our planet for tomorrow.


ANDY DONNELLY

MARINE SCIENTIST & CONSERVATION EDUCATOR

Hear from our Expert Advisor Andy Donnelly, Marine Scientist and Conservation Educator, Galapagos Conservation Trust on why he wants to partner with Rhyme & Reason

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We are certified Target Zero due to our 100% recycled bottles and caps.
Target is using this to signpost their customers in making more sustainable choices.