#NoNewPlastic

We are passionate about creating amazing haircare that also works towards a sustainable future.

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NO NEW PLASTIC IN OUR BOTTLES, CAPS, NOZZLES & JARS

No new plastic!...that was the rallying call when we set about creating Rhyme & Reason back in 2018.  Our packaging technologists worked passionately from the get-go to ensure that all of our bottles, caps, nozzles & jars are made from 100% recycled plastic. Against many complex and what seemed at the time, impossible challenges, we did it.

Our packaging is unique. Once the product is finished, it can go straight into the recycling bin, all together. This is made possible because the constituent parts have been carefully designed and made so that all of the materials are compatible with each other for recyclability. It is especially rare to find caps made from 100% recycled material. But ours indeed is and we are especially proud of that fact. Moreover, because we know a lot of screw-off caps don’t end up being recycled at all, we designed a flip-top cap so that the cap and our core bottle stay in one piece and can go in the recycling together.

As part of our undertaking to work towards a more sustainable future we are continually seeking new ways to make further positive changes. We recently developed a new technical packaging solution for our Leave-in Conditioner jar design to allow the removal of the small wad of non-recycled material within the lid. This means that our jars and indeed lids are now also made from 100% recycled plastic.

We feel we have laid a solid environmentally minded foundation on which we can carry on the progress, step by step and always true to our brand mission.


We’re proud to have achieved 100% recycled plastic source for our bottles, caps, nozzles and jars. Labels, pigments, waxes, adhesives and inks are non-recycled, but we’re working on those too.

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SOULFULLY PURE, NATURAL BLENDS

Our carefully-crafted blends contain some of mother nature’s finest – with over 90% + naturally derived ingredients. We include a small percentage of synthetic ingredients where necessary for product stability – brilliant, effective haircare.

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SCENT-SATIONAL

Each hair regime is fragranced with an exquisite scent – developed by perfumers and powered by EcoBoost™ technology which uses naturally high performance ingredients, meaning we use 90% less and still deliver amazing fragrances! It’s clever stuff.

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CARES FOR HAIR & SCALP

Our formulas are packed full of amazing, hair-loving and scalp-friendly ingredients – inspired by haircare and skincare hero ingredients. Our formulas have all been "dermatologist approved" so are kind to even sensitive scalps.

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TOTALLY VEGAN & CRUELTY FREE

We're proud to say that we’re totally cruelty-free, vegan-friendly and are 100% against animal testing. In recognition of this commitment, we have been awarded ‘cruelty-free brand’ accreditation from PETA.

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HEALTHY & HAPPY HAIR

We want everyone to find their perfect match for gorgeously happy, healthy-looking hair – so whether the need is to quench thirst, get coily curls popping or amp up the volume, we’ve got it covered.

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LESS IS MORE

Our super conditioner+ is the ultimate multi-tasker – use as a regular conditioner or leave on a little longer for an extra deep, conditioning treat. All this without weighing hair down. Trust us. It works brilliantly.

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1%

We support the 1% for the Planet® initiative and donate 1% of sales each year to great environmental causes helping to restore and preserve the natural environment.

We have a desire to upcycle existing materials and make good on

our promise to work towards a more sustainable future

We hope to inspire a state of celestial happiness and positive energy for all connected to the Rhyme & Reason.

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take in our soulful story

love our high

performance

products

and welcome to the family

MEET THE TEAM

JEFF VEIRO

HEAD OF RESEARCH & DEVELOPMENT

BECKY EASTGATE

BRAND DIRECTOR