I love the packaging and the bottle is a really decent size. I love that the ingredients list is explained and how natural it is. The shampoo is thick and creamy and creates a thick lather, it also smells divine. I noticed a difference in my hair after the first wash. My hair is softer, smoother and so much easier to style. It definitely has more volume and bounce and it looks healthier. Finally I have found a product that works, I will not be changing my shampoo any time soon.